Career & Volunteer Experience
Verizon
Content Strategist
Verizon Business
2023-Present
Planned, wrote, and edited UX and marketing content focusing on registration, onboarding, authentication, login, upgrades, billing, troubleshooting, and more.
Helped boost digital self-service and reduce call volume, increasing user engagement and improving customer satisfaction.
Created end-to-end strategies to help Verizon innovate and grow within a competitive, tech-forward industry.
Vanguard
Senior Writer
Participant Strategy
2020-2021, 2022
Wrote and strategized copy for multiple newly designed pages within the logged-in customer experience. This includes on-page UX, navigation, marketing, email, social media, and more.
Collaborated with writers, editors, designers, journey owners, legal, and project managers.
Worked with multiple programs, including Confluence, Mural, Jira, Invision, Figma, and Teams.
Publicis Health Media
SEO Manager
Content Strategy
2021
Performed keyword research, provided SEO recommendations, and completed QAs for 10+ brands.
Created & delivered multiple competitive analysis presentations within the oncology pharmaceutical space.
Leveraged numerous marketing tools, such as Google Keyword Planner & SEMRush.
Comcast Business
Content Strategist
B2B Mid-Market Enterprise
2019
Successfully planned and launched a new, remodeled Comcast Business website, including 50+ pages in 90 days.
The new site included updated UX imagery and lead forms, resulting in an immediate increase in lead submission rates.
Leveraged tools such as Excel, Confluence, Basecamp, Google Search Console, InVision, WebEx, and Box.
Collaborated with designers, copywriters, creative directors, SEO, senior leadership, engineers, stakeholders, and project managers.
Comcast
Content Strategist & UX Copywriter
Xfinity Digital
2017-2019
Reviewed, strategized, edited, optimized, and consolidated hundreds of Xfinity Support articles, resulting in reduced customer confusion and a decreased volume of inbound service calls.
Created and refined dozens of customer experiences, including My Account, Billing, Internet Troubleshooting, TV Troubleshooting, and the Xfinity Outage Map.
Crafted SEO blogs, Support articles, and internal communications to help enhance organic search traffic results and improve brand reputation.
1SEO Digital Agency
SEO Copywriter
Content & Social Media Team
2016-2017
Wrote, edited, and published over 800 pieces of content including blogs, press releases, on-page, case studies, and ad copy. Worked regularly with WordPress, Basecamp, Word, and Excel.
Maintained regular contact with over 40 clients per month, facilitating keyword strategies, document approvals, follow-ups, and more. Involved in kickoff calls with multiple new clients via in-person and telephone meetings.
Lifeshield / DirecTV
Fielded sales calls from potential buyers, exercising high levels of active listening while building relationships and displaying empathy. Regularly made and converted outbound calls, overcoming objections and convincing potential clients to order security systems for their homes and businesses.
Big Brother Big Sister
Mentoring my little brother for over ten years. Although it’s mostly fun, there have been many life lessons learned along the way by both parties.
Prudential Financial
Performed research and resolved problems involving complicated issues ranging from stock market trades and monetary withdrawals to reviewing applications and explaining statements. Navigated between multiple applications while handling escalated issues and reaching timely resolutions with concerned clients.
Mighty Writers & Phila READS
Worked with South Philadelphia kids to help improve their reading, writing, and creative thinking skills.
Nutrisystem
Consistently ranked among the top ten percent of the total sales force (200+ employees,) earning numerous incentives for exceeding monthly goals on a regular basis. Showcased high-level communication skills with callers from various backgrounds and markets, building trust and brand loyalty.
Council Rock Soccer
Coached youth soccer for over ten seasons. Tasks include running practices, creating tactics, implementing/adjusting game strategies, organizing drills, communicating with players, and giving both positive pep talks and constructive feedback.
References
Gillian Rosheuvel
Director
Verizon Content Strategy
gillianrosheuvel@gmail.com
Brandon Moyer
Product Owner
Xfinity Help & Support
(610) 420-9948
Catie Haelig
Global Director
Comcast Design Strategy
(610) 283-6045
PH Mullen
Senior Director
Comcast Product Management
(408) 836-9325
“After working with Joe for the better part of a year, I can confidently say that Joe is great at what he does. As a strategist, Joe is smart, measured and thoughtful in all of his work. Adept at both tactical and overarching work, Joe has both vision for long-term strategy, and skill to act on his recommendations. Finally, Joe is personable and genuine in all interactions, he’s the kind of project partner you want to team with.”
— Andrew Lazaunikas
Director
PHM Content Strategy
andrew.lazaunikas@publicishealthmedia.com